The topic of exploiting women and/or men with sexual imagery to sell/promote a product has caused controversy for a long time.
“These days, graphic sexual images seem more extreme, more pervasive, and more perverse than ever before,” said author and proclaimed feminist, Jean Kilbourne. “Images that used to belong to the world of pornography are now commonplace in family magazines and newspapers, in TV commercials, on billboards, and online.”
In a 2011 presentation regarding advertisers image of women, Kilbourne said the media starts to have an impact on people at a young age by telling them who they are and/or who they should be.
“The ideal is based on absolute flawlessness,” she said. “The most important aspect of this flawlessness is that it cannot be achieved.”
Kilbourne said although the awareness of the issue in our society has gone up, the problem has gotten worse in the past 40 years she’s been doing this.
The entertainment industry in general, has been known for its notorious, overly-sexualized portrayal of people. However, the fashion industry are the ones to push buttons and cross the lines. In 2011, fashion company, Agent Provocateur, released a short film titled “Les Fleurs du Mal” to promote the launch of a new Collection.
“You look how you look,” said actress, Jennifer Lawrence. “Be comfortable. What are you going to do? Be hungry every single day to make other people happy? That’s just dumb.”